Extracts from In the Absence of the Sacred, by Jerry Mander
Originally I planned to write two books. The first was to be a critique of technological society as we know it in the United States, a kind of sequel to Four Arguments for the Elimination of Television. Instead of concentrating on TV, though, it would have focused on the new technological age: "the information, society," computerization, robotization, space travel, artificial intelligence, genetics, satellite communications. This seemed timely, since these technologies are changing our world at an astoundingly accelerating rate. Thus far, most people view these changes as good. But are they?
That our society would tend to view new technologies favorably is understandable. The first waves of news concerning any technical innovation are invariably positive and optimistic. That's because, in our society, the information is purveyed by those who stand to gain from our acceptance of it: corporations and their retainers in the government and scientific communities. None is motivated to report the negative sides of new technologies, so the public gets its first insights and expectations from sources that are clearly biased.
Over time, as successive generations of idealized technical innovations are introduced and presented at World's Fairs, in futurists' visions, and in hundreds of billions of dollars' worth of advertising, we develop expectations of a technological utopia here on Earth and in great domed cities in space. We begin to equate technological evolution with evolution itself, as though the two were equally inevitable, and virtually identical. The operating homilies become "Progress is good," "There's no turning back," and "Technology will free humans from disease, strife, and unremitting toil."
Debate on these subjects is inhibited by the fact that views of technology in our society are nearly identical across the political and social spectrum. The Left takes the same view of technology as do corporations, futurists, and the Right. Technology, they all say, is neutral. It has no inherent' politics, no inevitable social or environmental consequences. What matters, according to this view, is who controls technology.
I have attended dozens of conferences in the last ten years on the future of technology. At every one, whether sponsored by government, industry, or environmentalists or other activists, someone will address the assembly with something like this: "There are many problems with technology and we need to acknowledge them, but the problems are not rooted to the technologies themselves. They are caused by the way we have chosen to use them. We can do better. We must do better. Machines don't cause problems, people do." This is always said as if it were an original and profound idea, when actually everyone else is saying exactly the same thing.
As we will see, the idea that technology is neutral is itself not neutral - it directly serves the interests of the people who benefit from our inability to see where the juggernaut is headed.
I only began to glimpse the problem during the 1960s when I saw how excited our society became about the presumed potentials of television. Activists, like everyone else, saw the technology opportunistically, and began to vie with other segments of society for their twenty seconds on the network news. A kind of war developed for access to this powerful new instrument that spoke pictures into the brains of the whole population, but the outcome was predetermined. We should have realized it was a foregone conclusion that TV technology would inevitably be controlled by corporations, the government, and the military. Because of the technology's geographic scale, its cost, the astounding power of its imagery, and its ability to homogenize thought, behavior, and culture, large corporations found television uniquely efficient for ingraining a way of life that served (and still serves) their interests. And in times of national crisis, the government and military find TV a perfect instrument for the centralized control of information and consciousness. Meanwhile, all other contenders for control of the medium have effectively fallen by the wayside.
Now we have the frenzy over computers, which, in theory, can empower individuals and small groups and produce a new information democracy. In fact, as we will see in Chapter 4, the issue of who benefits most from computers was already settled when they were invented. Computers, like television, are far more valuable and helpful to the military, to multinational corporations, to international banking, to governments, and to institutions of surveillance and control - all of whom use this technology on a scale and with a speed that are beyond our imaginings - than they ever will be to you and me.
Computers have made it possible to instantaneously move staggering amounts of capital, information, and equipment throughout the world, giving unprecedented power to the largest institutions on the earth. In fact, computers make these institutions possible. Meanwhile, we use our personal computers to edit our copy and hook into our information networks - and believe that makes us more powerful.
Even environmentalists have contributed to the problem by failing to effectively criticize technical evolution despite its obvious, growing, and inherent bias against nature. I fear that the ultimate direction of technology will become vividly clear to us only after we have popped out of the "information age" - which does have a kind of benevolent ring - and realize what is at stake in the last two big "wilderness intervention" battlegrounds: space and the genetic structures of living creatures. From there, it's on to the "postbiological age" of nanotechnology and robotics, whose advocates don't even pretend to care about the natural world. They think it's silly and out of date.
This first book was intended to raise questions about whether technological society has lived up to its advertising, and also to address some grave concerns about its future direction. Until now we have been impotent in the face of the juggernaut, partly because we are so unpracticed in technological criticism. We don't really know how to assess new or existing technologies. It is apparent that we need a new, more holistic language for examining technology, one that would ignore the advertised claims, best-case visions, and glamorous imagery that inundate us and systematically judge technology from alternative perspectives: social, political, economic, spiritual, ecological, biological, military. Who gains? Who loses? Do the new technologies serve planetary destruction or stability? What are their health effects? Psychological effects? How do they affect our interaction with and appreciation of nature? How do they interlock with existing technologies? What do they make possible that could not exist before? What is being lost? Where is it all going? Do we want that?
In the end, we can see that technological evolution is leading to something new: a worldwide, interlocked, monolithic, technical-political web of unprecedented negative implications.
Jerry Mander, In the Absence of the Sacred, Sierra Club Books, (1992) p2-7
COMMENT: This new series of Blogs is offered for discussion within and between households, in schools and colleges, in local groups of national and international societies, in community and faith centres of all persuasions. The first two were published in 1992, the third in 1945, is followed by three pieces fro 1925. All are concerned with the relentless surge of technological power over the political, economic and spiritual/social spheres of World Society.
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